Come Back Brighter: a visual communication project by Acer, Canon & NABA
Last spring, Acer, Canon and NABA – Nuova Accademia delle Belle Arti, Milan – collaborated on “Come Back Brighter.”
Together, we offered NABA students the opportunity to participate in a workshop and design a visual communications campaign integrating both digital and print techniques.
Creators were asked to emphasise the brightness of colours via creative designs using Acer ConceptD laptops and Canon plotters.
Initiatives such as “Come Back Brighter” reinforce Acer’s commitment to connecting universities and industries and preparing students for the work world.
Come Back Brighter: concept, implementation and results
The concept behind “Come Back Brighter” is a metaphor for creative rebirth. Following the global pandemic, our goal was to give young talent a chance to shine once again.
So we challenged NABA students of Graphic Design and Art Direction to create a campaign demonstrating the potential of integrated visual communication.
After being divided into 4 groups, participants were mentored by experts while designing their projects.
First, each group channelled their creativity into exceptional digital results, with the help of ConceptD laptops.
Second, “Come Back Brighter” took the students to the Canon Experience Center in Cernusco sul Naviglio where they witnessed the workflow of a professional printing process.
While all the projects were unique and distinctive, our jury awarded only one. “Come Back Brighter, Come Back Together” by Vittoria Annoè, Greta Cazzanelli, Lorenzo Costantini and Davide Occhicone best interpreted the concept. The group depicted the emotions of love, friendship and cooperation using human hands.
“Our concept reflected our idea of getting back to work – together – for a brighter future. Collaborating with Canon and Acer was extraordinary. It helped us grow and learn a lot.” – Davide Occhicone.
“It’s nice when big companies pay attention to young creators and allow them to collaborate and learn from each other!” – Lorenzo Costantini.
The winning group earned a place in the Canon pavilion during the prestigious Print4All event last May.
Unleashing true creative potential with ConceptD
ConceptD was the ideal creative partner for the “Come Back Brighter” initiative. Following the motto “Let creators be creators“, this line of devices provided students with best-in-class colour accuracy, guaranteed by 100% Pantone and Adobe sRGB-certified displays.
Not to mention the crisp and clear visual experience provided by ConceptD displays, coupled with powerful performance to create at the speed of the students’ inventiveness.
The ConceptD portfolio stands out as the best choice for a variety of academic paths. From engineers looking for a robust workstation to architects and 2-D/3-D creators who want to master the most demanding rendering processes.